Our Story

Select Brands kitchen appliance headquarters office building Kansas our story about us

Select Brands is now a third generation family business designing and producing small kitchen appliances. Our founder calls Kansas City home and grew up learning the ins and outs of the housewares industry from his father. Following in his father's footsteps and taking over his position in 1976, he dedicated himself to growing and learning for 22 years, eventually becoming Senior Vice President. Through his bold vision and an entrepreneurial spirit he always carried an inherent desire to establish a company of his own aspiring to provide consumers a more innovative product at an exceptional value. In 1998 Select Brands was born.

Since our inception, Select Brands has always been a family-centered, consumer-driven organization. Our family has grown into a truly fantastic team working together on a daily basis to offer the best product assortment at the best prices to our customers.

What began as very small family business (we’re talking folding tables, a fax machine and a shared computer) has expanded into a robust small appliance company with a broad portfolio of brands, offices overseas and more than 150,000 square feet of state-of-the-art warehouse space. We attribute all of this growth to our commitment to one another, the passion for our products and our loyal customers. We thank you for believing in Select Brands, for stopping by to visit and for being a member of the extended Select Brands family.