Celebrating Waffle Day 2024: A Delicious Success with Select Brands

This year’s Waffle Day, celebrated on August 24th, was nothing short of spectacular, especially for Select Brands. Known for our innovative kitchen appliances and unique licensed assortment, we took Waffle Day to the next level by hosting an exclusive event in Anaheim, California, where we invited top influencers from across the country to indulge in a day dedicated entirely to the love of waffles.

The Event: Waffles, Fun, and Creativity

On Waffle Day, we transformed a space in Anaheim into a waffle wonderland, complete with waffle-making and decorating stations. Influencers were greeted with a warm welcome and displays of our latest waffle irons, including popular models featuring Disney, Star Wars, Harry Potter and even Yellowstone licenses. These waffle irons are more than just kitchen gadgets; they bring fun and creativity into the kitchen, allowing fans to connect with their favorite franchises while enjoying a delicious meal.

The event was designed to be as interactive and engaging as possible. Influencers had the opportunity to craft their perfect waffle creations with a wide array of toppings at their disposal. From classics like fresh berries and whipped cream to more adventurous options like sprinkles and edible glitter, the possibilities were endless.

But the fun didn’t stop there. We set up special video and photo stations throughout the event, encouraging our guests to capture and share their waffle masterpieces in real-time. The result? An explosion of vibrant, mouth-watering content across social media, all featuring Select Brands’ waffle irons in action.

A Brief History of Waffle Day

Waffle Day has a fascinating history that dates back to Sweden, where it’s known as “Våffeldagen.” Traditionally celebrated on March 25th, this day marked the beginning of spring and was closely tied to the Feast of the Annunciation. However, in the United States, Waffle Day is celebrated on August 24th, commemorating the anniversary of the first U.S. patent for a waffle iron, granted to Cornelius Swartwout in 1869. Over time, Waffle Day has evolved into a day where waffle lovers can indulge in their favorite breakfast treat and celebrate the simple joy of waffles.

Top 10 (+1 bonus) Influencer Highlights from Waffle Day

The creativity and enthusiasm from our influencers was truly inspiring, and we’re thrilled to share some of our favorite moments from the event. Here are our top 10 influencer showcases from Waffle Day 2024:

@gizweezy featuring some amazing Mickey chocolate chip waffles
@missgolden_lady posted a reel featuring one of our favorites, the Minnie waffle iron and a perfect pair of Mickey and Minnie waffles.
@magicalfoodies featured a reel throwing Star Wars waffles around and some BTS!
@ourmagicalreality posted showing off Mickey and Minnie waffle ears
@adriana_stephanyy posted highlighting all the waffles in this fun reel!
@happiesthoneyonearth posted a reel featuring our favorite characters from Disney and she nailed the lighting on these waffles!
@magicalmomentswithkalia posted a reel with a creative transition that we encourage you to watch!
@officiallyjordanmoore posted a reel capturing all the waffles with a fun audio addition you must hear!
@mousemommas posted a reel capturing the variety of waffle makers from the event if you were curious!
@theroguekeyholder posted a reel with a great look at the event!
@hersillysymphony posted a reel highlighting the event, and all the toppings!

The creativity and inspiration didn’t stop at the Select Brands waffle event. Each special guest was gifted a Mickey waffle maker from Select Brands to celebrate Waffle Day every day. Below are some after the event highlights, featuring the new Mickey waffle maker and more.

@wowcocoa posted a reel with a fun fall family activity using our gifted Mickey waffle maker from the event
@suzyvista posted a reel using the gifted Mickey waffle maker from the event
@directiveadventure posted a reel featuring a creative recipe with the gifted Mickey waffle maker
@horsingaroundla posted a photo with a whimsical touch on Mickey waffles at home

Looking Forward

As we wrap up this year’s Waffle Day celebrations, we can’t help but look forward to what next year will bring. At Select Brands, we’re committed to creating products that inspire creativity and bring joy to the kitchen, and events like this are a testament to that mission. Whether you’re a Star Wars fanatic, a Disney lover, a Harry Potter wizard or a Yellowstone enthusiast, there’s a Select Brands waffle iron that’s perfect for you.

Thank you to all the influencers who joined us for this unforgettable event and to everyone who celebrated Waffle Day with us. We can’t wait to see how you use your Select Brands waffle irons to create your next culinary masterpiece!